Fashion is always evolving and we’re always on the lookout for the new and next. When renowned fashion brands like Zara and H and M entered the Indian market we sensed a change in the fashion industry here. It gave hope and birth to small-scale brands, which meant more choice and more evolution. So I decided to put down a few brands together, all of them with different aesthetics but all are made in India.
Urban fashion means fast and evolving and that’s why this brand and their clothes stand true to their name, Urban Suburban.
To me the brands aesthetic means versatile and raw. Summerhouse brings the change in fashion with their organic clothing.
Quality and aesthetic driven Bhaane believes in delivering clothes that stand out on each individual. If you’re quality conscious and don’t like to compromise on style either Bhaane is for you.
Doodlage is the new age brand that’s taking measures to a sustainable life by converting fabric scraps into wearable garments. If you’re looking to make a shift in your lifestyle with a cause, this brand has loads to offer!
If you’re looking for a desk to drinks attire The Label Life will serve you right. They are well known for their Smart formal clothes, accessories and lifestyle products.
For the modern woman who likes to run errands in comfortable clothing and dislikes chasing trends, head on to Brass Tacks.
Hand-block prints are still a thing, thanks to the Jodi Life for keeping the old technique alive in their free-flowing comfortable clothing.
I love it when high fashion meets street style and Lulu and Sky is all about that. They have a massive collection and styles to choose from, just like one of your international high street stores.
Love these brands? Tell me which is your favorite.
Until next time, xx.